Project: Branding / Identity
I came across Allison Graham via an email from Brass with the subject, Your Spirit Animal. After finding her tumblr and instagram, I could agree, that her style, in all its dapper glory, was the makings of my spirit animal. Very impressed by Allison, and seeing her need for identity, etc, I reached out to collaborate, after already coming up with an aesthetic.
For Allison I was inspired by old esquire, old 60's mad men. The primary mark of the identity is based off symbols that embody the 'Dapper-Style'. Suit, Tie, Watch, and sunglasses. The secondary mark contains an element from the primary, but is shaped more like a jacket tag. I added a needle to bring an emphasis to tailoring, which also comes along with 'Dapper-Style'.
Allison loves patterns, especially unique patterns. I chose to go with a blue floral. I used the blue floral as an accent, adding it to her website as a wallpaper, and border on her business card.
Overall, this is one of my favorite projects. Working with Allison, was great. She has such a great spirit, I can not wait to catch up with her in Brooklyn. Maybe more collaborations in the future.
To learn more about Allison, click here.
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